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Band Promotion 101: Band Freebies Are All About The Fans

Posted by Streaming Music | Posted in Streaming Music | Posted on 29-09-2009

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When it comes to performer promotion, there are many diverse ways to get your name out there. But even in the age of Web radio, performer blogging, and custom mascots, one of the oldest ways to  promote  your music is still one of the the majority cost-effective: eye-catching, full-color custom vinyl stickers.

Chief among the charms of this time-tested performer promotion strategy is how inexpensive it is. Custom stickers could run as little as .5 cents a pop, making them THE single the majority cost-effective music marketing tactic. Still another major selling point is longevity. Given the right design, your performer stickers will hang around a lot longer than your posters, handbills, or shrink-wrapped tour van. They’ll likewise attend in all kinds of divergent places: car bumpers, laptops, guitar cases, telephone poles, you name it.

Custom stickers could furthermore be considered a baseline strategy for independent performer promotion, for the easy reason that they’re all about the audiences. Consider:

1) Custom stickers are cheap enough to give away. individuals prefer getting free stuff, only if it is eye-catching and clever. Include your URL/MySpace, it will likewise let individuals know how to get a hold of you, download your music, buy your compact disc’s, and stay in touch.

2) Should a band sticker come to reside on one of the many surfaces mentioned above—or a bike, or a water-bottle, or even the on-ramp sign for the Golden Gate Bridge—chances are, a fan put it there. This indicates to the world that you have fans. This is important.

The right custom sticker design—along with music that individuals are passionate about, and genuinely want to hear—is key to achieving success with band stickers as a promo strategy. But when you sit down to figure out where your music marketing dollars are going to go, think about this: no other strategy puts as much power in the hands of the fans for such an affordable price, and no other form of marketing “sticks around” quite as long.

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