http://streaming-music.org/how-internet-marketing-saved-the-music-labels/ Streaming Music - Live Concerts - Live Broadcasts Mon, 02 Nov 2009 13:38:34 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://streaming-music.org/how-internet-marketing-saved-the-music-labels/comment-page-1/#comment-1565 rocky Thu, 01 Oct 2009 07:51:27 +0000 http://streaming-music.org/?p=421#comment-1565 Innovation has always been directly proportionate with differ. The traditional business model of the music industry and their unwillingness to differ has caused them to lose their competitive edge in the market, thus forfeiting billions of dollars to innovations such as Itunes. Therefore, the music industry has partnered with MySpace to make a better worth proposition for the consumer offer ing them a means of communication, social interaction and alternate forms of music media such as ring tones and pod casts. Itunes have established this worth proposition for the consumer by offer ing them music previews of their favorite performers and purchase of their most favorite tunes instead of the whole album. The music industry is additionally trying to follow in the footsteps of the movie industry by assertively promoting merchandising. These endeavors are too late as the 21st Century market still proves to us that going against a trend is al most always unprofitable for businesses. The music industry must focus on their current operations and allocate their resources to creating new innovations for distributing their music to the masses rather than being followers of past- favorite technologies and trends. Only then, they will be able to succeed competing against rival technology businesses and recover some of the profits they have lost in the past decade. Innovation has always been directly proportionate with differ. The traditional business model of the music industry and their unwillingness to differ has caused them to lose their competitive edge in the market, thus forfeiting billions of dollars to innovations such as Itunes. Therefore, the music industry has partnered with MySpace to make a better worth proposition for the consumer offer ing them a means of communication, social interaction and alternate forms of music media such as ring tones and pod casts. Itunes have established this worth proposition for the consumer by offer ing them music previews of their favorite performers and purchase of their most favorite tunes instead of the whole album. The music industry is additionally trying to follow in the footsteps of the movie industry by assertively promoting merchandising. These endeavors are too late as the 21st Century market still proves to us that going against a trend is al most always unprofitable for businesses. The music industry must focus on their current operations and allocate their resources to creating new innovations for distributing their music to the masses rather than being followers of past- favorite technologies and trends. Only then, they will be able to succeed competing against rival technology businesses and recover some of the profits they have lost in the past decade.

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