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Podcasting As A Music Promotion Tool

Posted by Streaming Music | Posted in Streaming Music | Posted on 19-10-2009

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As podcasting’s popularity continues to increase, it is benefit as a promotional tool, just for emerging artists continues to increase. Creating a podcast is simple, and with podcasting’s rising popularity comes rising competition into the podcasting market for businesses wishing to provide you with their podcasting services.

Podcasting itself is a remarkably easy concept, and consists of only a few steps:

You start by recording your show or song and then convert it digitally into an MP3, or WMA file. Your bit rate for music ought to be of high quality so session it at least 128k or better. There are additionally many quality computer programs available for audio editing, for the addition of sound effects, verbal commentary, volume control, and more.

After creating your audio file you then upload your podcast to a Internet hosting or file hosting service.

Next you must establish a syndication feed ( often called RSS) which is essentially a description of your content and a link that points to the content. Your description ought to be kept as precise and enticing as possible, you are selling yourself here to many possible audiences, and most individuals will read this before ever deciding whether or not to download your content. There are many free services available for creating your RSS feed; most notably there is FeedBurner.com.

These are the two basic steps to creating a podcast; they’re quick and simple. Once you have created your content and your feed you are free to distribute your feed over the Web.

For up and coming artists podcasting is both an cheap and simple promotional tool; for those who are not remarkably do-it-yourself tech-savvy types there are a few free all-inclusive podcasting services, which are generally help ed by cut-in advertising, and there are a lot of other wonderful low-cost choices available which are generally advertisement free. Not only is podcasting simple and cheap, but it’s likewise a wonderful tool to be able to reach niche markets, which is just valuable for new independent artists and bands. nothing is more important to aspiring artists and artists than to get your name and sound out there to your new fans.

The most vital part of promoting your podcast is to make sure that you get yourself listed in as many Web sites that are dedicated podcast directories or portals. Podcast directories and portals offer you with lots of targeted Internet exposure. It’s virtually impossible for a person to find you during a Internet search, but by listing your podcast in one of the many podcast directories/portals, you’re ensuring that your audiences will be more simply able to find you.

Although it seems counter-productive to give away music for free, podcasting is an vital and invaluable tool for musicians to get out name, and sound, recognition. With a Web listeners ever hungry for music entertainment, reaching out to your niche listeners has never been easier.

Secrets of Music Promotion Success

Posted by Streaming Music | Posted in Streaming Music | Posted on 07-10-2009

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I guess by now you know who Tila Tequila is. If you don’t, she is the girl on MTV reality television show “A shot at love…” She’s also a artistsigned to A&M Records.

Tila got to where she is now, largely due to her decidedly intensive activity on the Internet. Or MySpace.com to be specific.

Sandi Thom is another performer who utilised ‘the power of Internet marketing. She got signed to RCA following, reportedly, she played a live concert to an audiences of 70 000 individuals from her home!

Today you may actually performance up a show like that yourself, more or less for free, thanks to web sites like Mogulus.com.

There are a lot of musicians who make a nice living from their Web music promotion. Good examples are David Nevue and Chris Standring who also invest time educating performer on how to duplicate their success.

Recently a MySpace.com top musician Stevie Hoang, additionally became a number one musician on iTunes Japan. I had a opportunity of speaking with him recently and he agrees that a lot of his success came from the fact that he has been one of the 1st musicians on MySpace.

Major artists like Lilly Allen and Sean Kingston all got their leverage using the Internet.

Bands like Coldplay and Radiohead, albeit already uncommonly famous have been able to sustain their careers using On-line music promotion.

In case of Coldplay, you could actually say they able to get to the next level thanks to the Web ! Who knows where they would be now If they didn’t come up with the brilliant promotion for their single and tour, on the band’s web site.

So I guess, despite the cries of many industry members, Internet is now a bona fide music marketing tool. The dust is performance tling down as more and more individuals understand the medium better.

The nice news is anyone may be successful on the Web ! There are a lot of free web sites dedicated to educating musicians on how to get their music out there.

Who knows, might be I will write the next article about you…